Between the mid-twenties and mid-forties life truly begins to take shape. These are the years when people build careers, raise children, pay loans, open businesses, make sacrifices, and work hard to create stability for themselves and their families. But they are also the years where pressures can feel the heaviest: rising prices, balancing work and family life, childcare costs, stress, and the constant struggle to keep moving forward.

This is exactly why the Labour Government placed people and families at the centre of its social and economic vision.

Because Labour understood very well that economic success means nothing if ordinary people do not feel it is improving their daily lives.

Over the past years, Malta experienced one of the strongest periods of economic growth in its history. But unlike others who would have left people to face challenges alone, Labour chose to reinvest that economic success directly back into residents and families.

And today, thousands of young adults are benefiting from measures that simply did not exist before.

One of the clearest examples is the annual Cost of Living Adjustment (COLA), which continues to help workers and families cope with inflation and rising prices. But Labour went even further. For the first time in Malta’s history, the Government introduced additional cost-of-living support specifically targeted at lower and middle-income households who needed help the most. This was not political rhetoric. It was direct assistance reaching families during difficult international economic conditions. Labour also understood that modern families need more than speeches about “family values.” They need practical support. That is why free childcare became one of the most important social reforms ever introduced in Malta. For thousands of parents, especially young mothers and working families, this measure changed lives. It allowed parents to continue working, grow professionally, and improve their family income without being forced to choose between their careers and their children. Children’s allowances increased. In-work benefits expanded. Birth and adoption bonuses improved. Tax reductions for families continued to strengthen household finances.

At the same time, Labour recognised that modern life brings emotional and personal challenges that previous governments rarely acknowledged. New leave arrangements linked to neonatal care, miscarriage leave, bereavement leave, and work-life balance reforms show a government that understands real people and real-life situations. This is social policy built around dignity and humanity.

Labour also invested heavily in education, training, and professional development because it understands that the future of Malta depends on opportunity. Young professionals, workers, and entrepreneurs today have access to stronger educational support, digital training, innovation schemes, entrepreneurship incentives, and tax credit programmes like Micro Invest. Malta is no longer simply preparing people for yesterday’s economy, but for the economy of the future;  technology, AI, cybersecurity, innovation, and digital transformation.

And importantly, Labour did not forget self-employed workers and small business owners. Instead of seeing them as secondary, Labour increasingly extended social protections and support measures to include them.

Of course, challenges still exist. Nobody can deny that the cost of living remains a concern for many families. People still feel pressure from traffic, stress, and housing affordability. But there is also another reality that people recognise. No government in Malta’s history invested more in social support, family assistance, workers’ rights, and quality of life than a Labour Government.

And this is the difference in this election.

Others speak about people’s struggles during campaigns. Labour acted on them in government. Others make promises. Labour already delivered.

As the country approaches another important election, young adults know that what matters most is not who speaks the loudest, but who has the experience, credibility, and proven track record to continue protecting families, workers, and ordinary residents.

Because these are not abstract policies. They are the difference between families surviving and families progressing. They are the difference between uncertainty and stability.

And for thousands of people across Malta and Gozo, that difference was made possible because Labour chose to govern with people at the centre of every decision.