Record numbers

For every two tourists who visited last year in March, three visited this year.

National Statistics Office (NSO) figures show that, for the first time in history, almost 241,000 tourists visited Malta in the month of March. This meant an increase of 38% over the previous year. For every two tourists who visited last year in March, three visited this year.

Growth in January and February was also very good, but still lower than in March. In fact, almost 582,000 tourists came to Malta in the first three months of the year, an increase of 31% on the previous year. Almost half of this increase occurred in March alone.

The UK market was the largest one for Malta in terms of the absolute number of tourists, with almost 26,000 more tourists. That said, there was an increase of more than 25,000 tourists from Poland, a market that until a few years ago was almost non-existent. There have also been large increases in visitors from Italy and Germany. However, in percentage terms, the biggest increase was from Austria, with growth of 86%.

The number of nights spent by tourists in Malta exceeded 3.4 million, which means an increase of 18%. On average, the longest stay was of Swiss and Scandinavian tourists, who stayed an average of 7 nights, while Australians stayed on average 10 nights. The least who stayed were the Spaniards, with an average stay of about 5 nights.

Tourists spent around €700 per head, lifting total tourism expenditure to €407 million, a 30% increase on the previous year. 

Photo: Efrem Efre

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