Many saw Alex Borg as a golden opportunity for a new beginning within the Nationalist Party. His campaign to defeat Adrian Delia by just a handful of votes was sleek and polished. However, the PN leadership campaign went through a number of internally imposed media embargoes, and interaction with all media, in particular the independent one, was severely limited. Borg, back then, focused almost exclusively on a fresh and constant social media presence.

A campaign for a general election is obviously very different, and traits that were firmly hidden, are now coming to the fore for everyone to see.

There are two versions of Alex Borg.

The camera friendly one bombing social media followers with full of smiles material. And the extraordinary introvert one running away from journalists, shying away from questions, even at extremely controlled media events at the Dar Centrali.

We wonder why his advisers have not as yet shot down this disastrous behaviour.

Many are asking why would such a young leader run away from the very people – journalists – that are there to firstly understand and scrutinize, and then spread his message. Why Borg, who until just a few months ago  was brimming with confidence to the extent to proclaim that he could win an election within one month of being appointed PN leader, now, runs away from his own party events?

There are very complex dynamics at play, but the short answer to this is that he is unprepared and he knows it. He is fully aware how the PN’s narrative is confusing and is coming across as disjointed. Borg is shying away from questions because his answers are not consistent. Not consistent with what Adrian Delia is saying, no surprise there, but more worryingly not consistent with what Borg himself says at other occasions.

There are two versions of Alex Borg. However, only one is real, and as the campaign continues to intensify, the real one will continue to take prominence.